Water Purifier
Work - Aarke
Year - 2018 to 2020
The water purifier was the first product that introduced Aarke outside the carbonation market. Carry over the brand values with timeless design, pragmatic form and functionalities together with quality a experience.
Too much plastic and too much waste.
An average Brita filter lasts around 1-2 months before discarded. Not terrible but we strongly believed there had to be a better solution. We decided to challenge the current status quo on the filter market and elevate the pitcher design to something that has an emotional value as well as functional.
Exploring different filtering technologies and designs took us on long journey before reaching a feasible concept that could fulfil our goals for longevity and a desirable user experience.
With the design of the pitcher we wanted to create something extraordinary. Something that could be placed on the dinner table with pride. Simple but inviting. Elegant and also reliable. Not just in the aesthetics but also in the construction and . Reduce parts, plastic and assembly requirements.
Small pitcher. Big step forward.
A filtration pitcher that is small in size (5 cups) to fit in the refrigerator and compensate for its weight. The aesthetics is kept simple but mature and creates a product that can own its place on the dinner table. The simplicity is also present in the construction that is easy to assemble, disassemble and where most parts are replaceable. Creating a product that has enough emotional connection that the user wants to repair it and supporting this with easy access to repair parts. Together with this we also managed to produce a filter cartridge in stainless steel. Reducing the plastic waste since it can be washed and refilled with new filter media for years.
